Brands are now taking the efforts necessary to demonstrate their inclusiveness.
In recent years, we’ve seen fashion businesses move away from their traditional model – a thin white lady – and toward more diverse models that better reflect their target demographic. While this is to be applauded, there are still categories of individuals who are underrepresented, one of which is people with disabilities.
Recently, Victoria’s Secret featured their first model with Down syndrome, and now another brand is celebrating a milestone with the launch of their baby collection.
Banana Republic’s current campaign features a baby boy with Down syndrome.
“Banana Republic’s new BR Baby line was created with the aim of being more sustainable, accepting, and inclusive,” the business stated in a statement, according to FOX 5 NY.
“We want to highlight diversity in all of its manifestations, and the casting for BR Baby provided the perfect opportunity to do so.” We were ecstatic to be able to offer this lovely, caring individual his first modelling job.”
Katie Driscoll, the founder and president of Changing the Face of Beauty, said she was “thrilled” that brands were speaking to the disabled community through their advertisements. The organisation is dedicated to equal representation of people with disabilities in the media.
“When it comes to diversity, our community is frequently disregarded; nonetheless, the disability community is the world’s largest minority, and one in every five households knows or loves someone with a disability.” It is critical for our future to be seen in the world we live in.”
I hope that one day this becomes the norm, and that include someone with a disability in a business is no longer something to be proud of, but rather something we expect.